How much space does a mall activation need?

A mini claw machine fits in 1 m², the XL unit needs 4-6 m² including queuing. The passport mechanic needs no dedicated area, just several points around the mall.

Are longer, multi-week rentals possible?

Yes, we work on weekly and monthly terms for seasonal campaigns. The daily rate improves over longer periods.

How does Spend & Play verify the receipt?

It works with QR codes or host verification. We adapt it to the mall's own systems, which makes it a custom build.

Shopping mall activations that genuinely bring visitors in

Malls measure two numbers: how many people come in and how much they spend. So an activation can't just look good — it has to connect to purchases, to tenants and to return visits.

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Shopping mall activations that genuinely bring visitors in

What we recommend for this event

Every one of these is from our own inventory, available to rent with staff.

Claw Game XL

In a mall the XL claw machine is an attraction in itself: visible from a distance, and families walk over on their own. Tenant vouchers work as prizes too.

Lucky Spin

The best fit for a “spend and play” mechanic: show a receipt or QR code for one spin, and everyone wins something.

Spin To Win

A digital prize game for tighter spaces where a big machine won't fit — ideal for a walkway or a small stand.

AI photo booth

With seasonal AI styles (Halloween, Christmas, carnival) the same unit gets reused for every mall campaign.

Prinker

A fast, kid-friendly experience that takes no space and doesn't build long queues. Ideal for boosting weekend footfall.

Trivia Night

A touchscreen quiz about the mall or its tenants — correct answers earn vouchers, which drives real purchases.

TapTap

A leaderboard reaction game that sustains an all-day weekend contest and keeps teenagers in the mall.

GifiePop

A photo experience with a small footprint that fits in a walkway and can be branded to a tenant's identity.

Claw Game Mini

Several smaller machines spread across the mall — no single bottleneck, and footfall reaches more than one floor.

Footfall, spend, return

The mall campaigns that work cover all three levels. The eye-catching machine brings people in, the receipt-linked game encourages spending, and passport stamp collecting brings them back next weekend. Each works alone, but together they produce results you can actually show tenants.

Families and teens in one place

Mall audiences are mixed, so include one kid-friendly station (claw machine, tattoos) and one aimed at teens (reaction game, bubble tea). With only one of them, the other age group simply walks past.

// Gifie + Snack Supply

And if food is on the list…

And if food is on the list: candy floss and popcorn pull families in on their own at weekends. Snack Supply can deliver them in mall or tenant branding.

Cotton candy

One of the surest magnets for weekend family footfall.

Popcorn

In branded bags that travel around the mall.

Slushie

The most in-demand option over summer.

Bubble Tea Bar

Particularly strong with a teenage audience.

Snack Supply event catering ↗

Custom concepts we'd build for this

These aren't off-the-shelf rentals but concepts: if one appeals, we'll talk through the build and the lead time.

Custom concept

Spend & Play

A purchase receipt or QR scan unlocks a game. That way the prize mechanic drives measurable spending, not just footfall — and tenants can see the impact.

Custom concept

Mall Passport

Visitors collect stamps at several points across floors or stores, and a full passport earns a prize. The best tool for pushing footfall up to the higher levels.

Example combinations

Starting points. We adapt any of them to your headcount, venue and budget — pricing always comes in a tailored quote.

Weekend Footfall

For one weekend: one eye-catching machine, one fast kids' experience, one sweet station.

Claw Game XL
Prinker
Cotton candy

Purchase Driver Edition

When the goal isn't just footfall but measurable spending and voucher redemption.

Lucky Spin
Trivia Night
Spin To Win
Spend & Play (custom concept)

Seasonal Campaign

For a multi-week seasonal campaign with stations spread across floors.

Claw Game XL
AI photo booth
TapTap
Prinker
Claw Game Mini
Slushie
Popcorn
Mall Passport (custom concept)

Not sure which one to pick?

Tell it your headcount, venue and vibe, and Gifie Match will put a concrete shortlist together — it already knows which event type you're on.

Frequently asked questions

How much space does a mall activation need?: A mini claw machine fits in 1 m², the XL unit needs 4-6 m² including queuing. The passport mechanic needs no dedicated area, just several points around the mall.
Are longer, multi-week rentals possible?: Yes, we work on weekly and monthly terms for seasonal campaigns. The daily rate improves over longer periods.
How does Spend & Play verify the receipt?: It works with QR codes or host verification. We adapt it to the mall's own systems, which makes it a custom build.

Organising a different event?

Spring–autumn, weekends