// Weekly event trends
What actually works on the event floor.
Every week we break down what brands are doing at the big festivals and conferences, which formats still draw a queue — and which turnkey activities of ours recreate the same effect.
What brands did at Coachella — and the turnkey versions you can rent in Europe
Festival activations get all the press, but almost every headline moment breaks down into three repeatable mechanics. Here is how to run them without a six-figure custom build.
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AI photo activations in 2026: what actually converts, and what guests now ignore
Two years into generative photo booths, guest expectations have shifted. Novelty alone no longer earns a queue — here is what does.
The corporate family day playbook: zoning for kids, teens and adults
Family days fail when everything is designed for one age group. A simple three-zone layout keeps all of them busy for four hours.
How to measure activation ROI when the event is over in six hours
Footfall is a vanity number. These four metrics tell you whether an activation earned its line in the budget.
Holograms and mixed reality on trade show stands: where they pay off
Volumetric displays finally cost less than the floor space they save. Here is when they beat a screen — and when they do not.
Wedding entertainment trends 2026: slower formats, better keepsakes
Couples are moving away from high-energy gimmicks toward formats that produce something worth keeping. What that means for your run of show.